Shame you can't see the fine print in this ad I saw in a store today. But basically the jist of it was that you sms that code, then you recieve a code back via WAP/GPRS or whatever, then you have to surf to a website via WAP and use the code to purchase your shoes... That isn't exactly making it easy for your customers, and who wants to puchase sneakers from a WAP site? Give customers a bit of choice people.